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Sheila and the Insects

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MOST READ ENTRY
Bisrock brouhaha


ARTICLES ON STARTING YOUR OWN ROCK BAND
Things you should know
Tips on playing in a rock band
Dirty tricks for rock bands

PICK ENTRIES
Cebu music's golden age
Handuraw farewell
Aktibistas & rakistas
Bisrock brouhaha
Winning attitude
The killing time
Dirty tricks for rock bands
Sex, drugs & rock 'n roll
Tips on playing in a rock band
The Philippine Bandemic
Message to the disenchanted
I am a believer
Popular notion
Media-slaves
A dirty game
Mao caps and shaved heads
Surprise number
Unfairly labeled
Art or entertainment
The black army
Things you should know about starting a rock band
Quiet revolution
Proud arrogant prick
The greener grass
Love and rock
The Gweilo's experience
Rocklandia
On band etiquette
On Cebuano lyrics
On Cebuano fans
On music piracy
On the stage
On indie
Official etymology/who's Sheila?
Sex in music
Money in music
The death of indie
The universal axiom
Addendum: recalculation
Physics of creative momentum
Reason for being
Advertising vis-à-vis music
Ian Zafra mugged
Of chicken holes...
Eight
Doing Disco
Local, vocal, proud?
Killing the disco
[ back to main page ]

READ OPENING ENTRY
My most hated band

WHAT THEY SAY
ABOUT THE BAND

"I didn't like the name but it doesn't matter. They played great band music."
- Nina Araknida
Sunstar, Flip / September 15, 2002

"Few rock bands in town could stand at the crossroads of a dynamic and evolving music scene and knock down the high walls that divide music genres and audiences with as much success as Sheila and the Insects. "
- Ronald P. Villavelez
Yup!, Issue 1.03 / November 2001

"Sheila & The Insects’ music is new wave-influenced post-punk rock music that is considerably heavy yet still melodic "
- Cris O. Ramos Jr.
The Manila Times / May 31, 2003

"What does an indie band do with the oft-maligned mix of rock and new wave? In the case of Cebu-based Sheila and the Insects, plenty."
- Ganns Deen
PULP , PulpReviews / Issue 13, March 2001




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IAN'S BLOG
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THIS MONTH'S LYRICS
Softly
Sheila and the Insects
Originally by Apo Hiking Society


:: Download SATI version ::
:: Original Apo version ::
Written by Jim Paredes

Softly, as the morning sun
Comes through my window pane
Thoughts come to me
Memories of you fill my mind and I smile

So gently, and my world transforms
Into a merry carousel
Turning me round
Bringing me back to the place where I found ...

You there, time could have stood still and then
We'd spend all our moments to share
The dreams that we've known sometime, somewhere

And as, we go through the days
Remembering the love we made
I know that you'll stay
Bringing me more than what mere words can say

I know, that time can stand still and then
We'd spend all our moments to share
The dreams that we've known sometime, somewhere.

I know, that time can stand still and then
We'd spend all our moments to share
The dreams that we've known sometime, somewhere.

Notes:
This song appears in the album The Best of Kami nAPO Muna 2CD+DVD.



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Thursday, December 01, 2005
What they see is all they get

Popular mass media has become such a big part in the lives of most Filipinos that for many of them, anything and everything fed into their TV sets, for example, constitute all that is relevant in this world. If it is not on TV, it is not worth knowing about, and consequently, not worth talking about.

I talk of the thick media-dependent masses that make up the biggest segment of our third-world society. I talk of those who delight in celebrity loveteams, slapstick comedy, and Pinoy Big Brother. For lack of a better term, I shall call this horde the media-slaves. I could probably think of a more demeaning term but I wish not to insult some members of my family and practically everyone in our neighborhood.

To these people, a rock band, any rock band, is irrelevant, even nonexistent, if they don’t see your video on TV music channels. Until then, your band is not worth knowing about, and consequently, not worth talking about. Independently released albums, underground gigs, self-produced shows, etc, are worth nothing to this myopic horde. To them, even the most annoying new band with the crappiest video is still the new band to watch if only because their formulaic video is on heavy rotation on TV. Never mind that their hype is nothing but orchestrated and manufactured by the labels. To these media-slaves, there is only hype and to them, hype is gospel truth.

To them, talent is irrelevant. Whether you have it or not is not as important as whether you’re on TV or not. I fear it is not that these people fail to recognize or appreciate real talent. It is much worse. They have grown accustomed to media feeding them the content and the hype that they have long since given up on deciding for themselves. Bad enough that TV has cultivated bad taste, worse, TV has encouraged sloth.

I’ve only recently begun to appreciate this sad but simple fact. The years we invested in our band certainly amounted for a lot of history and certainly a lot of learning experiences for us and for our music. But the attention we got throughout all those long struggling years were nothing compared to what we now recently enjoy since we had our videos out in rotation in the music channels.

Having a video out makes you exist in the eyes of the media-slaves. Your first video debut then is your band launch.

Sadly, all this is something that we, as a band, probably would have never fully appreciated if not for us stumbling on a willing talent manager who understood how the game was played. Music, the message, will always be music: powerful and affecting. But media is and always will be the messenger, thus the key.

Media truly works! Sadly, it is only now that I can say that line with such solid belief and conviction. Remarkable and truly embarrassing for someone who’s worked in advertising for more than ten years.

As it is, our band now knows better. We now plan for videos together with album launches and promotions. When before, it was just flyers, T-shirts, buttons, and posters, now there’s video concepts and rough storyboards. In short, we now try and play the game the way the major labels do. Though we are still independent and only rely on labels for distribution, our approach now is more attuned to the ground rules of the game that is music promotion. So how are we different from them, the labels I have always referred to in unflattering terms? Are we not the same as them? Are we not all guilty of playing this dirty sport? Most certainly, for if there is any difference it is only in degree.

I believe though there is mitigation in our crime of playing this corrupt game. After all, we’re not after the trophies or medals. What we’re after is the sheer joy of the sport. Not the money but the music. My statements are certainly self-serving, I admit, but so is our music. Self-serving in the sense that they are written mainly for our pleasure as artists and only secondly as entertainment for others.

So if in the end, we serve only to muddle the playing field more and not make much of a difference on the tally board, at least the spectators have more players to root for. Not everyone after all, roots for the marquee players, right?

Posted at 02:04 pm by bisoy

griller09
December 30, 2005   06:07 PM PST
 
ei, people publish their books in well-known publishing companies because the masses know that it's FROM THEM that you buy books. In the same way, you place your CDs on popular audio store shelves because that's the place people know CDs can be bought. I don't find any fault in producing yourselves, especially if you guys maintain your artistic integrity. Just keep it up :)
elmz
December 4, 2005   01:22 PM PST
 
yeah right.
lastdodobird
December 4, 2005   12:44 PM PST
 
it's sad that most consumers judge artists based on image rather than on talent...
duds
December 2, 2005   07:36 PM PST
 
if i didn't see ur 'quick to panic' video on tv 2 months ago, i wouldn't have heard about ur band. actually, i don't wish many people to appreciate your music the way someone should. (and i'm really hopeful of my wish.) so i'm thinking it's alright for you to play 'the game.' do it for yourselves. do it for buffs.
Laurie
December 1, 2005   10:41 PM PST
 
i may have to agree with you on that. and just think, these "media-slaves" think that media is the be-all and end-all of things. they have forgotten that media is what it should be (media=medium=messenger). they have forgotten that every bit of information they get is filtered through media. well, of course, we are guilty of this at one point or another. however, "media-slaves" don't even realize their "crime."

and now i'm thinking, how can we reach out to those "media-slaves" and somehow alter their view?
 

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